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Mary Helen Bowers practices what she preaches, and has the body, peace of mind and cultlike fashion industry following to prove it.
Often the road to a successful fitness empire is paved with good intentions and pitted with lots of near-impossible promises. The latter part of that equation holds no weight for Bowers, which she demonstrates with the latest addition to her dance-inspired fitness company, “Ballet Beautiful,” an exercise and lifestyle guide released by DaCapo-Lifelong Books today.
This story first appeared in the June 12, 2012 issue of WWD. Subscribe Today.
“People are still into the quick fix…the juice cleanse now or the anticarb diet 10 years ago,” Bowers explains on a balmy June day over a skim cappuccino at the Mercer Kitchen, a few blocks away from her company’s sunny, whitewashed studio on Greene Street in New York. ANDIEZ Just A Girl Who Loves Running Poster
“It works if you’ve ever tried it: you’ll lose weight really quickly, but you just can’t maintain it,” she goes on.
Bowers is whippet thin: all lean, toned muscle and impeccable posture. She danced with the New York City Ballet for a decade, and can still deliver fiercely intimidating physical flexibility with nonchalance. She looks years younger than her age, which is 32.
“Ballet Beautiful is about finding balance and making fitness a part of your life in a happy, healthy, rewarding way where you get to feel pretty and look beautiful. It’s not about beating yourself up in the gym and locking yourself in a dark room with blasting music,” she explains. “A lot of fitness has that very masculine energy and drive, and that never worked for me. I want to be challenged, I don’t want to be told that I’m terrible, and that I suck and that I’m not good enough — that’s not motivating. I think the measure of a really good fitness program is how well you’re really able to maintain it and be happy.…If you’re not happy, it’s just not really going to work.”
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