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Beach Girl Window and Into The Ocean I Go to Lose My Mind and Find My Soul Poster
Beach Girl Window and Into The Ocean I Go to Lose My Mind and Find My Soul Poster
Over the years she has seen the role of women in business change but says progress has been slow and it’s not without its challenges.
“I have seen a change in workplace culture – it is a lot more inclusive and diverse. This is because diversity is now on the agenda and people are becoming aware of unconscious bias. It’s natural to recruit someone who is like you as there is natural rapport – however that is not good for business. Having a diverse workforce is proven to lead to more stability, success and more profits.
“I am seeing more women as CEOs and board members – which ultimately has the biggest impact in a business – however it is still hard to identify ‘celebrity’ women business owners in a traditional role who can act as a role model to young girls. If you ask any young person to name a famous business person or entrepreneur they will say Jeff Bezoz, Mark Zucherberg, Richard Branson, etc. However, if you try and name a famous woman entrepreneur you will struggle – perhaps Debra Meadon from Dragons Den or Karen Brady from The Apprentice. Yet when you think of business / entrepreneurship in a wider context of turning talent into a business, then everyone knows how successful Beyonce is.
“Entrepreneurship for me is not necessarily about setting up a tradition Beach Girl Window and Into The Ocean I Go to Lose My Mind and Find My Soul Poster al business but it’s about doing what you are good at, what you love – and making money from it. There would be many theories why this is and you cannot discount the fact that when women have children this does impact their careers and their choices. I think once we find a way to enable women to combine careers with children in a more flexible way this will be progress. What upsets me most is from an economic point of view. We have a lot of talented mums who would love to get back into business, but some businesses don’t have the structure to enable this so everyone loses out,” says Donna.
While some businesses and industries could still be considered male-dominated, she is confident that this will change in the future.
“I think young people today do not see the male versus female divide as much as older generations. I noticed my son playing Fortnite the other day and he chose a woman as his avatar, I asked him why and he said ‘much more interesting skins on the girl characters!’ – these characters in the games are strong and powerful and strategic.
“I think young people are learning about diversity earlier and how success comes from working with different people. There is more news, more discussion and this will infiltrate young minds.
“When we do any projects at school or enterprise challenges the most important part of the process is to mix up teams based on gender and talent to prove this point. The biggest learning the children always cite from the programme is teamwork. However, we have a long way to go and there needs to be more focus and more investment from all stakeholders at grassroots to encourage girls to take steps into what is often seen as a male-dominated industry, eg tech or STEM,” explains Donna.
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