Where to buy : MINZY Move Over Boys Let This Old Man Show You How to Ride A Motorcycle Poster

JASON CHINNOCK: Well, in the motorcycling world, a lot of professional motorcycle athletes, those that are racing and such, they train on bicycles. So there’s a natural progression. And in fact, Ducati even got its start before we were making motorcycles. We actually had a little engine that would bolt to a bicycle. So there is a natural story for us to pick back up. But why e-bicycles? Well, we’ve decided– well, determined that a lot of our customers, when they’re not riding a motorcycle, they’re into fitness, they’re into training. So this gives them an opportunity to take the brand outside of, say, their normal motorcycling experiences as well.

And in terms of, will it open the door for us into the future of electric, there is that possibility. It isn’t really part of the strategy right now. It’s more of the opportunity that we see of being able to ensure that our brand is integrating into people’s lives in other ways just besides the motorcycle themselves.

PRAS SUBRAMANIAN: Hey, Jason, so, you know, we talk about ridership here. But mostly, your customers are based in Europe, in particular, Italy. How do you increase ridership here in this country, a huge market? Is it through electric bikes and motorcycles? Is it through technology that you’re adding to new bicycles? How do you get that kind of vibe that you’re going higher here?

JASON CHINNOCK: I think in the world of motorcycling in North America, we really have an opportunity to kind of hit it on a different– handful of different levels. The first one really is the product and having product that’s accessible to people that are interested in motorcycling, but also being able to have it not accessible from a matter of, let’s say, the performance and learning how to ride and the ease of use, but also from a financial perspective.

And this is something over the last few years we’ve really taken– made an effort in order to be able to provide a wide breadth of products that allow people accessibility into the brand. And to give you an idea, with the Ducati Scrambler, I mean, you could enter into the world of motorcycling through Ducati for under $100 a month for a reasonable monthly payment. And for a lot of people, that’s a barrier. So if you make it easily accessible between the product and from a financial position, and then now it’s just a matter of giving people access to the dealer network and to other people that they know in the sense of community that comes from motorcycling.

So we’ve seen a large group of people as returning motorcyclists. We’ve seen a growth in motorcycling within the world of Ducati. And we’ve seen our share increase as well. There are products like e-products that have interest. But I think right now, in the world of motorcycling, the technology is not yet where we would be able to have an e-motorcycle product that would be able to carry the Ducati brand.

ADAM SHAPIRO: And we should point out, you did have sales growth last year in China, up 26%, Germany up almost 7%, and in Switzerland, up almost a little bit more than 11%. Got to say thank you. Jason Chinnock, Ducati North America CEO, all the best to you. Pras, happy riding.

Visit our Social Network: Pinterest, Blogger, and see more our collection.

From: Vietnamreflections store