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The best thing about running your own business is being able to choose something you love doing, and being autonomous and making your own decisions – the challenges are almost the same – sometimes it is hard to make decisions without anyone else to bounce off. The coach has been important as they can act as a sounding board as well as providing sensible, unbiased advice.My biggest challenge has been keeping the business afloat throughout the Covid crisis – it has made me look at things very differently, and I’ve had to make big changes to survive. Fortunately, I had moved my premises shortly before lockdown, so I no longer have the same overheads, but I’ve had to rely heavily on skincare and providing skin advice and home treatments, as usually most of my business relies on face-to-face contact,” she tells Weekend.

Since starting the business in 2013, Sally has learned plenty of things along the way.

“The most important lesson is don’t make rash decisions, but also sometimes you have to be brave and just do it! You can be over cautious, but sometimes you can spend so long making a decision that it slows you down,” she says. ANDIEZ Yoga My Level of Calmness Depends On Your Level of Stupidity Poster

For Sally, balance is key when it comes to managing work and family commitments. “Juggling family life can be difficult, but it has got easier now my children are older. I always try to have some Saturdays where I don’t work, I try to finish by 2-3pm on a Saturday, and I have a rule that I never work Sundays. Post-covid, I am going to work fewer days, but slightly longer, as I’ve realised that my family are very important, and for my own sanity I need to do things differently,” she says.

Her advice to anyone wanting to set up a business is to share responsibilities, get support for the things you aren’t as good at and focus on the things you love.

“Be consistent, visible and determined and you can achieve anything you want to,” says Sally.

Ruth Hollick who runs Mayflower Bespoke Jewellery in Rugeley

Former primary school teacher Ruth took a leap of faith to set up her successful jewellery company three years ago. She specialises in bespoke jewellery commissions as well as running workshops and offering personalised jewellery kits. Jewellery making originally started as a hobby but Ruth quickly fell in love with the craft.

“I was a teacher for almost 20 years, and although I enjoyed the children and my colleagues, I realised that I was enjoying making jewellery more than my day job. I found the teaching day pretty inflexible, so when I was struggling to juggle childcare and work, the opportunity to work for myself was very appealing,” she explains.

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